Creation of a website for equipment manufacturing and sales: how we scaled TDM Extruder sales

The client’s task was as pragmatic as possible. The international brand TDM Extruder, which produces lines for manufacturing reinforced concrete slabs, needed a powerful tool. The old resource was hopelessly outdated. A complete reboot was required. Our team had to develop a modern multilingual B2B platform to present heavy industrial equipment to dealers and end clients. Deadlines were tight. We accepted the challenge.

Problem: what slowed down B2B sales

The specifics of the niche require an impeccable presentation of complex technological solutions. Industrial extruders cost hundreds of thousands of dollars. On the previous platform, users severely lacked structure and detailed technical specifications. The catalog looked chaotic. Clients were getting lost. In addition, the lack of basic SEO did not allow generating organic traffic for target queries, while the outdated code architecture scared off search crawlers. The business was losing hot leads.

Solutions and development: how we implemented it

• Analytics and design. First, we thoroughly worked out the UI/UX design, creating an intuitive user path from the initial acquaintance with the equipment to the request for a commercial offer.

• Technical implementation. To ensure maximum flexibility, speed, and security of the platform, we chose WordPress as the most optimal CMS for this project.

• Integration and automation. To make the sales department work like clockwork, we set up two-way synchronization with the corporate CRM, where all applications are now instantly transferred.

• Data analytics. For transparent conversion tracking, detailed e-commerce was implemented via GA4, and key performance indicators were displayed in convenient Looker Studio dashboards.

• Business scaling. If you plan to successfully enter international markets, you need to professionally create a website with the right foundation for further development.

Project results (Point B)

Professional creation of a website for equipment manufacturing and sales completely transformed the digital presence of the international company TDM Extruder. Conversion from the catalog tripled. This is a real result. The new logical structure allowed the B2B sales department to significantly reduce the processing time of initial requests, as potential clients now receive full technical information directly from the product pages.

Thanks to the implementation of deep end-to-end analytics, the company’s management gained 100% control over the marketing budget. The data became completely transparent. The combination of modern analytical tools and a reliable server architecture ensured extremely stable operation of the resource even during peak seasonal loads and a massive influx of visitors from different continents.

Today, the updated multilingual platform successfully generates qualified applications from leading European and Asian developers. Organic traffic is growing steadily. Competent creation of a website for equipment manufacturing and sales has proven its undeniable effectiveness in practice, permanently transforming a regular online corporate resource into the company’s primary digital sales driver.

Are you ready to take your manufacturing to a new level and leave competitors far behind? The experts at Anril web studio will develop a technological solution for you that is guaranteed to bring systematic profit. Leave a request on our website, and we will prepare a personalized digital development strategy for your business today!