Website creation for a Ukrainian glassware manufacturer: Yanpp’s conversion growth

Yanpp approached the Anril web studio with a complex business task. A powerful digital tool was needed. The old resource did not convert targeted traffic at all, and the manual processing of retail and wholesale orders critically slowed down scaling. Professional website creation for a Ukrainian glassware manufacturer became a matter of the brand’s survival in a highly competitive market. We accepted the challenge.

Bottlenecks and project challenges

The specifics of selling specialized glass require jewelry-like precision. This is an extremely complex product. It is objectively difficult for B2B and B2C clients to evaluate sizes, fittings, types of edge processing, and other technical nuances through a regular static catalog. The client’s previous resource suffered from complete confusion in its architecture. Its interface resembled a tangled maze. Users were abandoning their carts en masse at the final stage of product configuration selection. In addition, the complete lack of basic SEO optimization left the company far behind key competitors in search results. The task was significantly complicated by the urgent integration with the client’s current warehouse accounting. There was no time for long experiments.

Technical solutions and development stages

We chose a strategy of deep customization. Here are the key stages of our work:

• Analytics and prototyping: We reimagined the information architecture from scratch. We developed an intuitive UI/UX design that confidently guides the client from the stage of choosing the glass type to the order itself in three clicks. It works.

• Platform choice and setup: To fully satisfy the need for technical flexibility, we deployed a fast and reliable WordPress-based CMS. It easily withstands peak loads.

• Comprehensive functionality development: If you plan to scale online sales, the decision to create a website with an integrated multidisciplinary cost calculator is a critical step. We wrote a unique mathematical module for calculating the price from scratch.

• Business process synchronization: A modern connected CRM system now automatically captures all incoming leads. Managers never lose important orders again.

• End-to-end analytics and tracking: Our experts set up Google Analytics 4 for deep analysis of the audience’s behavioral factors and transferred key sales metrics into visual Looker Studio dashboards.

Yanpp’s business results

Competent website creation for a Ukrainian glassware manufacturer radically changed the entire unit economics of the project. We didn’t just update the visual design. The actual conversion rate from the catalog soared by 47% in the first month after release. This is real money. Clients stopped constantly calling managers to clarify prices because the new calculator works flawlessly. Comprehensive technical SEO optimization ensured significant growth in organic traffic. Search engines indexed the updated product pages as quickly as possible, and the traffic graph sharply increased. The brand firmly established itself in the top 10. The average cost of acquiring one new client was cut in half. Numbers don’t lie. Deep automation completely removed the routine operational load. With a reliable CRM system, the standard processing of one complex order now takes just a few minutes. The business runs like clockwork. The Yanpp team finally received a powerful digital tool that brings daily revenue, not a headache. Are you ready to quickly transform your business and reach a fundamentally new level of online sales? Entrust your project to our team’s experts. Leave a request for development with the Anril web studio, and we will create a product that will work for you